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This article is part of Cio Applications Europe's Innovation Insights series featuring expert contributions nominated by our subscribers and reviewed by our editorial team.

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Unlocking the power of digital transformation

Bastian Deck, CEO, NOVAZOON

Digital Transformation Visionary

Editor’s Note: Enterprise digital transformation demands more than technology adoption when business models, data use and innovation culture must evolve together. Bastian Deck’s perspective gives CIOs and transformation leaders a practical view of how structured frameworks can reduce uncertainty and turn digital ambition into measurable execution.

Digital transformation for established organizations is one of the key challenges ahead of global company leaders as well as an essential success factor for future business and talent acquisition. Due to an increasingly competitive landscape driven by interconnected IT-systems, platforms, and marketplaces as well as cloud-based solutions it appears that organizations cannot afford to fail in their journey of evolving their traditional business model towards a more digitally integrated and innovative way of value creation.

Thought partner for digital transformation

The German based digital and business model pioneer NOVAZOON GmbH, recognized as one of the TOP 10 Digital Transformation Solutions Provider in Europe in 2022 by CIO Applications Europe Magazine, has established itself as thought partner in digital transformation and as trusted partner to successfully manage the complexity alongside corporate innovation and transformation. “We are not just a typical consultant company, but a full-service entrepreneurial partner providing an unparalleled scope of corporate innovation and business model transformation." says Bastian Deck, CEO of NOVAZOON. Globally leading corporates from various industries like transportation sector, machine building, software solutions, industrial applications, supply chain solutions, smart factory, food & beverage, construction industry and many more rely on NOVAZOON’s expertise and its experts and entrepreneurs with extensive backgrounds.

Success through transformation framework

As digital transformation yet continues to be a work in progress within many organizations there’s a sustainable way of establishing the change based upon a structured way.

Entrepreneurs and leaders can counteract organizational uncertainty by deploying state-of-the-art methodologies and frameworks.

NOVAZOON has developed a specific transformation framework based on three dimensions of which the first one is building the organizational backbone for digital change. It includes digital strategy and implementation roadmaps for key focus areas to foster an innovation culture. By addressing the second dimension, so-called evolutionary transformation layer - companies complement their existing business model with the help of NOVAZOON by deploying smart digital add-on business on top of existing value capture. Frequently there is a high degree of quick wins elevated in this horizon. The third layer of revolutionary transformation drives transformation and growth in new markets based upon innovation ideation, prototyping, validation, and implementation of digital business models including market launch.

Differentiating through following data insights

This is a golden age of data and NOVAZOON deploys a distinct way of utilizing the power of data for successful business transformation. Companies are gathering and storing data since decades and have created a vast number of potential insights but yet are leaving this potential “treasure of data” unutilized. By mapping company’s existing data models and its data architecture with its customers value creation processes, NOVAZOON’s data-driven innovation framework creates hands-on solutions of either smart processes, new services, or radical disruption patterns –fact-based, validated and with an AI-supported solution design.

"We are not just a typical consultant company, but a full-service entrepreneurial partner providing an unparalleled scope of corporate innovation and business model transformation." states Bastian Deck, CEO of NOVAZOON

New ways of cooperation when it comes to innovation ventures and corporate start-ups

The era of digital transformation requires organizations to re-think the way innovation and new business is established, especially in the field of corporate start-ups. Therefore, NOVAZOON’s value propositions expand the traditional path by granting access to their Innovation Lab, where they deploy, test, validate and launch new digital business ideas and models. Industry partners and corporate investors co-invest, co-venture and jointly build businesses that have an impact in the future.

The power of digital transformation

Given the extensive expertise, the vast network of leading research institutions as well as cutting edge technology providers, NOVAZOON is the partner of choice when it comes to mastering the complexity of digital transformation. With a successful track record of more than 30 business model transformations the team is enabling its clients to easily unlock the tremendous potential of data and innovative business models – reliable, quick, and successful.

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The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.

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